
AF Sourcing
Promotional Poster DesignAF Sourcing at the time was a newly launched procurement division of Apartment Furniture. It sources and delivers furniture for those who fit out commercial premises.
I created a visual language and design styling to support and enliven the newly developed AF Sourcing brandmark. A range of marketing collateral was also designed including a high impact promotional poster design that folded down as a hero brochure, website and stationery.
Maximum impact
A brochure that explodes out when you open it.

Production value
This A4 ‘brochure’ folds out to reveal a high-impact A2 poster. It emphasises the AF Sourcing brand with unique folds to form the shape of a building. When opened, the whole design ‘explodes’ out overloading the senses, revealing products and explaining the design process followed by AF Sourcing.
Friedo uniquely combines true creativity with a structured and considered approach to graphic communications solutions.
He’s a big picture creative with strong attention to detail, and able to effectively and efficiently transform brand and marketing strategies into wonderful tangible designs that delight and excite clients.














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Book Friedo for an interview by calling 0417 316 641.