Dontek Logo and Identity Development

Dontek Electronics

Identity Development and Website Design
Dontek Electronics has over 20 years experience in electronics and solar manufacturing and specialises in the swimming pool industry.

Dontek approached me to redesign and strengthen their identity to coincide with a move to new premises.

The end result is a symbol that encapsulates the synergy between client and supplier to create a unique product.

Brand Application

Wordpress Website, Signage and Brochures
Dontek Web and Identity Development

WordPress Website

The Dontek website was launched November 2014 and developed using a responsive content management system with Wordpress.

Existing brochure and identity imagery was used to brand the website so that it was uniquely Dontek.

Factory Signage

A key catalyst for reviewing the Dontek identity was a move to new premises and breath new life in to an old trusted brand. It was also a great chance to celebrate 20 years of success and to show that Dontek are still going strong. With new premises comes the need to update signage and as part of the identity development I designed an eye catching factory sign.

Dontek Factory Signage as part of the Identity Development

Promoting the Brand

I also designed a series of brochures that helped extend and develop the brand further. Emotive images were used of pool users, relaxed in the knowledge that having warm water is ‘child’s play’.

In addition, I also redesigned product manuals for better legibility of content and to reinforce brand recognition amongst end users. Consistency is kept as the same files are used for creating online PDFs and as printed manuals included with product packaging.

We initially hired Friedo to develop a new corporate identity for our company as we needed a new look and feel. He was prompt in delivering various designs for our logo and unique ideas for all of our stationery requirements.

Friedo was very patient in re-working the design with us until we were satisfied with the whole concept. We continue to use Friedo to help us develop and enhance our marketing material for our product range.

Dontek Electronics Pty Ltd now has a new logo and image and we would not hesitate to use Friedo again.

Mary Falzon

Manager, Dontek Electronics

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