Paltech Identity Refresh

Paltech Brand Identity Refresh

A Full Brand Update
Paltech was established in the 1990s and its identity had dated over time and was looking weak considering the large market share they had in Australia.

I worked with Paltech and presented some alternative logo options that were both an evolution of the existing brand as well as a revolutionary new identity.

The end result saw the new brand identity refresh unanimously accepted by staff and management and a gradual roll-out began to apply the new look to company material.

Large scale application to maximise exposure

Reach more of your audience and stay top of mind by using the most cost-effective measures available to you.
A new look website together with an update to desk calendars, stationery and fleet graphics were created to reflect the identity refresh.
Business cards containing multiple branch addresses were professionally designed without feeling cluttered and with contact information consistently applied.

Fleet livery

Some of the best forms of advertising are free and when you have a number of delivery vehicles – from vans to a large truck – capitalising on this advertising real estate provides the best exposure for your brand.

Paltech Truck Brand Identity Refresh
Paltech Desk Calendar Design

Brand loyalty

Stay top-of-mind with your customers by offering promotional items that are functional and beautifully designed and work for you all year round.

These desk pad calendars were part of the Paltech brand identity refresh and offer ample writing space, highlights products and shows dates for current and upcoming years.

Paltech Website Brand Identity Refresh


The website was designed using product photography and creates a visual link with vehicle livery and stationery to create a broader brand experience.

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