The digital, print and brand expert.
If you’re looking for a designer who’s versatile, knowledgable and experienced in digital as well as print design, give me a call.
With a keen eye for detail and a human centric approach to design, digital is a role I am good at and thoroughly enjoy.
Now I’m looking to further my skills as a digital UI/UX designer and call on my years of branding, publishing and digital knowledge.
With two recent app designs for the home automation market under my belt and over 7 years experience using WordPress (plus web and print skills that stretch back much further), I’m the perfect candidate for your next digital project.
A bit about Friedo Ligthart.
With a design degree from Monash university my career started in branding and print at Cato Purnell Partners.
I moved to the Netherlands to further my design skills in 1998 before returning home to found my own design studio in 2000.
While the principal of Paraph Design, I’ve consulted for some of the biggest names in the branding business, including Fabio Ongarato Design and FutureBrand. My original design flair and friendly, can-do approach made me sought-after as a creative gun-for-hire. I also lectured in branding and digital design, typography and production at Monash and Deakin universities.
I’m renowned among clients for being flexible, ingenious, reliable and fast. I use my extensive knowledge of on-and-offline media design to cut to the quick of what every brand needs, allowing me to mastermind remarkable brand identities that make people sit up and take notice.
Our home automation product campaign was the one that showcased the breadth of skills Friedo possesses, from the branding, packaging design, website design, app design, UI design, and creating an extensive assortment of marketing collateral. Friedo delivered great results under challenging circumstances.
Friedo will be an asset for any position looking for a hard-working, versatile designer with an easy-going demeanour.
General Manager, Home Automation