The digital, print and brand expert.
If you are looking for a Digital Content Producer who can seamlessly transition between high-quality multimedia production and strong foundational design, you have found a versatile, knowledgeable, and highly experienced expert.
My career focus has evolved from UX/UI and graphic design to Digital Content Production, a role I thoroughly enjoy.
This shift leverages my keen eye for detail and human-centric approach, applying decades of branding, strategic, and publishing knowledge to multimedia. With proven experience in translating complex information into engaging video, animation, and high-quality digital assets, my history ensures immediate success in delivering perfectly branded content.
A bit about Friedo Ligthart.
My foundational expertise was built on a design degree from Monash University and early branding work at Cato Purnell Partners. After furthering my design skills in the Netherlands, I founded my own studio, Paraph Design, consulting for big names in the branding business. This deep background in brand identity, strategy, and visual communication is the engine behind my success as a Digital Content Producer. My friendly, can-do approach and lecturing experience (Monash/Deakin) highlight my ability to translate complex ideas clearly and consistently.
I am renowned for being flexible, ingenious, and fast, consistently delivering results under pressure. My extensive knowledge of brand identity and strategic design—across print and digital—allows me to cut directly to the core of content requirements, ensuring all delivered multimedia is perfectly on-brand and highly engaging for its target audience.
Our home automation product campaign was the one that showcased the breadth of skills Friedo possesses, from the branding, packaging design, website design, app design, UI design, and creating an extensive assortment of marketing collateral. Friedo delivered great results under challenging circumstances.
Friedo will be an asset for any position looking for a hard-working, versatile designer with an easy-going demeanour.
Sean Ngiam
General Manager, Home Automation
